The "big deal" that has to go over the money when you start a business. And the example of Mark Zuckerberg

It is true that many entrepreneurs when starting a new business, the No. 1 thing they have in mind is how they make money. We also see it in Kenya. There is not enough patience.

History has shown that larger companies have become big not because they started making money from day one. But because there was a "great mission" behind.

It may sound somewhat romantic. It might be. But at the same time it has strong business details. Probably some of you know the story that unfolded at the start of Facebook. Or, to be exact, the tactics followed by Mark Zuckerberg. Then, young Zuckerberg decided to make a clear choice. There should be NO advertising on Facebook until it gathers a certain number of users. So, that is, people can understand its value and love it. Despite his young age, Zuckerberg did not go to get the first banknotes that would be offered to him by any advertisers. But he wanted to build his project on a more robust basis. While at the same time he wanted to get a little closer to his "big mission" - to make communication between people easier. And the money would come later. Eventually they came. And it was a lot.

The same applies when you start any platform. The same applies to several traditional businesses. First you have to build the bases, develop your audience, and then target the revenue. Otherwise, your project is at risk of being left desolate.