Both have increased the commercial value of their associates, particularly Nike and Adidas' sports giants, through their social media posts. Ronaldo has been working with Nike since 2003, while Messi has been the face of Adidas since 2006. They both have lifetime contracts.
Both footballers raise the value of their commercial "rivals" with their suspensions. The Nike logo looks every time Mesi poses something wearing Barcelona's appearance due to the association's agreement with Nike. The same is true of Ronaldo and Real Madrid, which has an agreement with Adidas, which makes the brand's "three stripes" even more popular when Ronaldo posts. In short: Ronaldo has earned Adidas $ 216 million and Messi on Nike earns $ 111 million in the last 12 months alone.
Hookit measured the interactions and projections of the videos uploaded by the two athletes to their personal Facebook, Instagram and Twitter accounts, and reshares with hashtags, mentions, or images in donor photos / videos. Hookit uses methods to give a monetary value to the reactions of millions of followers of popular athletes in social media.
Ronaldo made 263 posts last year for only one of his sponsors. Potions generated 591 million "social media reactions" and their value is estimated at $ 1.8 million per post for sponsors such as Nike, EA Sports and Herbalife.
Neimar was equally active in social media with 205 promoted posts. Neimar's coffins caused 317 million interactions for sponsors such as Nike, Gillette and Beats. Messi had 91 postings with 119 million "responses" to social media.
LeBron was the top American athlete with 69.00 dollars worth 30.5 million dollars.
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